Paula Murarescu talk-
How to you design in publication
Things to consider:
CONTENT & CONTEXT
AUDIENCE
- The binding you want to use
- size of the book
- who is this for
- what do you expect out of a book
- are you going to give them what you want or challenge them
- audience influence your style/design?
- design reference back to the content
- how you can make your publication exciting
- pages/ spreads covering different photographers > how can you make each page consistent? consistency is key
- Look at page size ? (each photographer may have a different size page)
- PAGE NUMBERS, TITLES, HEADINGS, SUBHEADINGS, CAPTIONS, CONTENT PAGE
- GRIDS, MARGINS, SCALE, COLOUR, HIERARCHY
- HOW YOU ARE GOING TO USE COLOUR? HELP DIFFERENTIATE DIFFERENT SECTIONS( Photographers in different colours)
HOW ARE YOU GOING TO USE THESE ELEMENTS TO SET A TONE OF THE PUBLICATION AND DIFFERENTIATE THE PHOTOGRAPHERS??
Typography :
Serif FONT – normally used in printed material
Sans Serif – normally used in web
Slab Serif –
Scripted,Graphic etc- used for display titles as they are harder to read
Helvetica
Frutiger FONT – easy to read
Pick something that gives you variety- as you can play with the typeface
captions are much smaller then body type
How do you choose your font?
- getting familiar with spaces, negative and positive space
- The shapes the font creates
- how it fits in with your book
- contrast between thin and think, curves of a font
(example: Elephant magazine)
Layout-
10/12 characters
use negative space
use columns
Bigger typeface, bigger line space
Smaller typeface, smaller line space
WORD SPACING (Kerning)
Alignment
orphans- leaving last word of a paragraph by itself
use margins and negative space to create tension
what sort of papers you are going to use? – Budget
e.g. ring binding
whatthefont- website (tells you what font it could be)
Creative review
COVER :
Same colour scheme: Pink and yellow
Texture
——
5 pages each:
1st page single task , your name and website ( images) Single page
Double Page -space has to be filled
image filled the whole page
Bold – Tweet
text – top left, top right bottom left
Single page
Single Page
Lesson Overview:
Today , as a class we discussed the design of the book. we chose the layout, style and typography although we have not finalised the final copy of the pages, we have a rough idea. This has helped me to think about my images and how I can use this layout to support my images that I have taken.
I feel that this lesson was benificial, as it has helped to think about how it might work for me and have a better understanding of the development of the book.
I particularly enjoyed the talk as it has helped me understand design better, in another perspective of a graphic designer which was interesting as I will be able to use this knowledge for further practices.
priyankaghetiaphotography 